ARP Unit: Ethics

My unit 1 tutor feedback included the word ‘principled’ when describing my teaching in the observation. I was pleased about this, as important facets of my teaching practice encompass inclusivity, belonging, and fairness along with promoting respectful sharing and listening amongst the students. My positionality statement in which I include my family states, ‘I am a white man, married to a black woman, together we have a daughter who is bi-racial.’ This is hugely important to me and the application of my racial values when working with others and the diverse student cohorts at UAL. Being mindful of how these cohorts feel in the teaching spaces. Is there a sense of belonging and inclusion? This permeates into all areas of my practice, the visual references that I use, historical and contemporary points of reference, looking beyond Europe to include an array of examples and the consideration and visibilty of diverse teaching teams in academia and industry. 

The Ethics workshop challenged me to delve a lot deeper to explore a wide range of resources. The consideration of language and how questions are constructed is something I have not considered before.  

In the Sage Research Methods ‘The Tools At Hand’ Survey Questions I was interested to read about pretesting questions for meaning and task difficulty amongst other things. I extensively use questionnaires within creative projects to start conversations to help orientate students into the Discovery phase of a new project brief or self-initiated task. The due care and consideration of what these questions mean and why they are being used proved to be extremely useful when considering the questions for my employability workshop questionnaire as part of this research process. 

When and where possible I connect personal and lived experiences to my teaching practice. My research and teaching practices are Autoethnographic. Qualitative research that explores interests, motivations, and subjective experiences was the catalyst to use the Let’s Be Brief Value Canvas within this project research as a precursor to exploring Employability. This adaptable canvas can be used to contemplate skills and interests or as a useful tool within project development. You can view this canvas in the Participant Facing Documents section on my blog. 

Let’s Be Brief Value Canvas © Let’s Be Brief (2020) 

About Peter Chadwick

Peter Chadwick is an Art Director, Graphic Designer, author and educator. Since graduating from Chelsea School of Art in 1991 with a first class honours degree in graphic design, he has gained over 28 years experience working as an art director and graphic design practitioner. Chadwick has worked with major recording artists including Primal Scream, Beth Orton, Groove Armada, Girls Aloud, Nitin Sawhney, The Rolling Stones. Other clients have included Universal Music, Phaidon, Harvey Nichols, Sony Music, The Washington Post, Barbican and Peabody Housing. Since 2005 he has been involved with academic teaching across all year groups on the BA Graphic Design Communication course at Chelsea College of Arts where he is currently a senior lecturer. He has previously taught at London College of Fashion, London College of Communication and Camberwell College of Arts and was a second year leader at Chelsea College of Arts from 2015 - 2020. His teaching practice encompasses all areas of his design practices and utilises my industry experience. I am particularly interested in themes such as exploring and developing personal practices, importance of rudimentary graphic design skills, art direction, connecting with industry, mentoring, supporting graduates, internships, collaborative and live projects and the culture of the design studio. Chadwick has also curated and organised the BA Graphic Design Communication professional talk series since 2015. He has invited practitioners, studios and writers such as Michael Bierut, Alice Rawsthorn, Stefan Sagmeister, Shona Heath, A Practice for Everyday Life, Anthony Burrill, OKRM, Nelly Ben Hayoun, Patrick Thomas, Astrid Stavro, DIA, Yuri Suzuki and Build to speak and share insights with the students. He regularly speaks about his work at universities and arts organisations. Past talks have been given at the V&A, RIBA, Design Museum, Hay Literary Festival, Brighton University, S1 Art Space Sheffield, Falmouth University, Grafik Letterform Live, IDN Festival Singapore. He has also been interviewed on BBC Radio London and BBC World Service. His work has been published in over 40 books and has been featured in The Guardian, New York Times, Dezeen, Creative Review, It’s Nice That, Design Week, Wired, Blueprint, The Washington Post, El Pais, Icon, Cool Hunting, Monocle, The Observer, The Guardian and been exhibited in the UK, Europe and Asia. Chadwick’s self generated­­­­ project ‘This Brutal House’ was launched on Twitter in 2014 as a platform to share my passion, interests, photography and work about Brutalism, all things concrete and modern. His Twitter and Instagram feeds have amassed over 90,000 followers since being launched in support of this ongoing project. His first book ‘This Brutal World’ was published by Phaidon in 2016 and was voted one of the best architecture books in 2016 by Rowan Moore, architecture critic of The Guardian. Chadwick’s latest book ‘The Town of Tomorrow’ documenting 50 years of Thamesmead, which he conceived, edited and organised funding for was published by Here Press in January 20­­­19.
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