ARP Unit: Research Methods

Action research integrates the processes of pedagogical transformation and theory generation. As pointed out by Elliott, action research focusses on closing the gap between the roles of theorist and practitioner; both involve theoretical and action activities, practitioners are theorists, and theorists are practitioners (Kemmis, McTaggart, & Nixon, 2014). https://www.bera.ac.uk/blog/action-research-closing-the-gap-between-theory-and-practice

Inspired by this quote by Syafiq Mat Noor, and in particular this line ‘practitioners are theorists’ I moved positively forward with a sense of belonging and direction within this project.

For primary sources of research, studio observations were undertaken, and I embedded various questions into several of my teaching sessions. The questions were paper based, on reflection I would also consider the use of capturing data digitally by for example using as a Mentimeter to start conversations and capture data.  

BA Interior Design: Graphic Composition Workshop (October 2023)

During the first semester of this current academic year, I have tested student facing questions and questionaries within the delivery of units, presentations, and workshops on the following courses and units: 

UAL Chelsea College of Arts: BA Graphic Design Communication Unit 5: Strategic & Creative Practice and Unit 6: Collaborative & Collective Practices 

UAL Chelsea College of Arts: BA Interior Design Graphic Design & Communication Workshops. Covering areas such as: presentation skills (verbal and visual), portfolio development, sharing your work with industry, compositions, working with type and images, building your online profile. Key skills that are transferrable attributes for more than one discipline.

UAL London College of Communication Unit: Professional Practice (Self-generated work and an outward facing client project). 

Supported by teaching colleagues across all the courses listed, I asked for and received feedback from my teaching peers which helped me understand how to implement my aims and tasks more clearly into my workshops. Enclosed are example pages from these presentations and workshops containing questions, tasks, and provocations. The intention of these was to challenge the student to look beyond the project’s delivery and to consider themselves within the question, or to think about who the audience is, the value of an idea or their own innate values and how they can deploy these within a task or process. The overarching theme or outcome of learning is outward facing, communication and connecting with others. 

Turning the lens of discovery and research on themselves (the students) proved to be an uncomfortable experience for some. However, there was a clear understanding by the cohorts in attendance that the questions and questionnaires were an insightful and useful method in which to collect their own set of data about themselves. Which can be used to help orientate them in directions that can be context specific or have a clearer understanding of their developing creative practices and an understanding of self. Often, students are not fully connected with why they are here and the opportunities available to them. 

Feeling slightly overwhelmed by the amount of research reports in the book: Creative Research Methods, A Practical Guide by Helen Kara, I found the accompanying presentation Creative Research Methods – Arts based methods (part 1 of 3) by Dr Helen Kara insightful and useful as an entry point into this topic. Breaking down the different research methods has been helpful to my understanding of what research can be and what it can mean within a context or question.

Creative Research Methods by Dr Helen Cara

And in particular Transformative research frameworks Transformative and Indigenous research (part 3 of 3) www.youtube.com/watch?v=YpnexrLZBT4  in which it is stated ‘people involved are likely to have different kinds of knowledge; communication is key.’ Cara goes on to talk about the Importance of Communication and the interesting insights about the research in Barcelona ‘Critical Communicative Methodology” and the resistance of the European ‘Roma’ people who felt abused through research.  

‘Everyone Has something to offer, something to contribute to the research process.’ Dr Helen Cara 

This approach brings a sense of democracy and inclusion to me and participants. I also find this liberating for academic spaces that I inhabit, that sometimes can feel unwelcoming or exclusive.  

Furthermore, I have gathered data and resources available on the UAL Creative Attributes Framework portal and The Design Council website. To be used a structure and framework for my ARP project connecting to my teaching practice.  

Using my workshop questions, the aim is to align these questions to the three different attributes; 1. Making Things Happen 2. Showcasing Abilities 3. Navigating Change 

Creative Attributes Framework

About Peter Chadwick

Peter Chadwick is an Art Director, Graphic Designer, author and educator. Since graduating from Chelsea School of Art in 1991 with a first class honours degree in graphic design, he has gained over 28 years experience working as an art director and graphic design practitioner. Chadwick has worked with major recording artists including Primal Scream, Beth Orton, Groove Armada, Girls Aloud, Nitin Sawhney, The Rolling Stones. Other clients have included Universal Music, Phaidon, Harvey Nichols, Sony Music, The Washington Post, Barbican and Peabody Housing. Since 2005 he has been involved with academic teaching across all year groups on the BA Graphic Design Communication course at Chelsea College of Arts where he is currently a senior lecturer. He has previously taught at London College of Fashion, London College of Communication and Camberwell College of Arts and was a second year leader at Chelsea College of Arts from 2015 - 2020. His teaching practice encompasses all areas of his design practices and utilises my industry experience. I am particularly interested in themes such as exploring and developing personal practices, importance of rudimentary graphic design skills, art direction, connecting with industry, mentoring, supporting graduates, internships, collaborative and live projects and the culture of the design studio. Chadwick has also curated and organised the BA Graphic Design Communication professional talk series since 2015. He has invited practitioners, studios and writers such as Michael Bierut, Alice Rawsthorn, Stefan Sagmeister, Shona Heath, A Practice for Everyday Life, Anthony Burrill, OKRM, Nelly Ben Hayoun, Patrick Thomas, Astrid Stavro, DIA, Yuri Suzuki and Build to speak and share insights with the students. He regularly speaks about his work at universities and arts organisations. Past talks have been given at the V&A, RIBA, Design Museum, Hay Literary Festival, Brighton University, S1 Art Space Sheffield, Falmouth University, Grafik Letterform Live, IDN Festival Singapore. He has also been interviewed on BBC Radio London and BBC World Service. His work has been published in over 40 books and has been featured in The Guardian, New York Times, Dezeen, Creative Review, It’s Nice That, Design Week, Wired, Blueprint, The Washington Post, El Pais, Icon, Cool Hunting, Monocle, The Observer, The Guardian and been exhibited in the UK, Europe and Asia. Chadwick’s self generated­­­­ project ‘This Brutal House’ was launched on Twitter in 2014 as a platform to share my passion, interests, photography and work about Brutalism, all things concrete and modern. His Twitter and Instagram feeds have amassed over 90,000 followers since being launched in support of this ongoing project. His first book ‘This Brutal World’ was published by Phaidon in 2016 and was voted one of the best architecture books in 2016 by Rowan Moore, architecture critic of The Guardian. Chadwick’s latest book ‘The Town of Tomorrow’ documenting 50 years of Thamesmead, which he conceived, edited and organised funding for was published by Here Press in January 20­­­19.
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