Case Study 2 — Teaching & Support Student Learning

‘Teachers of design should help a student to find their own voice. In other words, not be a templated version of the teacher, but rather to help them (the students) unfold what they already know and can bring to the table.’ April Greiman (Designer) 

When I first started working within the academic environment it was possible to teach and support students much more directly, informal corridor chats, regular in person drop-in sessions and social activities all helped to activate and connect a sense of togetherness within the cohort in support of the curriculum. As student numbers increase year on year these opportunities as stated above do not happen as much as previously, with time and space issues being attributed to this amongst other things.  

More recently there has been an increase in demand for pastoral care and academic support. This should not be confused with project support. Whilst I make every effort to be empathetic and supportive, I have had to develop a greater sense of my own boundaries and what I am / or not able to accommodate within my fractional position at Chelsea.  

The supporting structures around the academic delivery of a programme of learning have never been so important as they are now. These are positive developments in developing a more connected and visible support system for the students to call up when required.  

Embedded language and academic support within project briefings and throughout the duration of a project have been essential and welcome developments made by the teaching staff at GDC Chelsea. 

Other structures have been put in place such as the personal tutor system, unit leaders rather than year leaders which enables the cohort to connect with a wider range of teaching practices across all year groups. 

One example of supporting student learning is that I have developed within the briefs that I write is to break down the meanings within academic language, which I know from experience can be problematic for some students. See the learning outcomes breakdown below for your reference: 

Enquiry Develop the ability to comprehend the requirements and context of the professional brief and to develop relevant practices, concepts, and ideas in order to answer them. > show that your work is the outcome of visual and theoretical research and experimentation. 

Knowledge Utilise conceptual thinking informed by relevant histories, practices and technical knowledge in order to operate within a professional design context > show that you are able to combine theory and practice in your work in order to clearly show your thinking. 

Process Develop design processes which are flexible in response to the creative and practical restrictions of the design brief showing an awareness of the characteristics of the media and mediums* employed.  > show evidence of the appropriate methods, processes and technical skills. 

Communication Demonstrate the ability to develop and test relevant design solutions with an understanding of the needs of an audience and communicate them clearly and effectively.  > show awareness of your possible audiences and appropriate age demographic as stated in the brief. 

Realisation Manage the effective deployment of concepts, methods and technical skills in the realisation of outcomes appropriate for public and professional use > show that you can evaluate and adapt your outcomes in order for your concept to communicate. 

These are just some of positive small steps that we have recently implemented whilst aspiring to continue to develop and innovate on unit delivery, student learning and curriculum.  

About Peter Chadwick

Peter Chadwick is an Art Director, Graphic Designer, author and educator. Since graduating from Chelsea School of Art in 1991 with a first class honours degree in graphic design, he has gained over 28 years experience working as an art director and graphic design practitioner. Chadwick has worked with major recording artists including Primal Scream, Beth Orton, Groove Armada, Girls Aloud, Nitin Sawhney, The Rolling Stones. Other clients have included Universal Music, Phaidon, Harvey Nichols, Sony Music, The Washington Post, Barbican and Peabody Housing. Since 2005 he has been involved with academic teaching across all year groups on the BA Graphic Design Communication course at Chelsea College of Arts where he is currently a senior lecturer. He has previously taught at London College of Fashion, London College of Communication and Camberwell College of Arts and was a second year leader at Chelsea College of Arts from 2015 - 2020. His teaching practice encompasses all areas of his design practices and utilises my industry experience. I am particularly interested in themes such as exploring and developing personal practices, importance of rudimentary graphic design skills, art direction, connecting with industry, mentoring, supporting graduates, internships, collaborative and live projects and the culture of the design studio. Chadwick has also curated and organised the BA Graphic Design Communication professional talk series since 2015. He has invited practitioners, studios and writers such as Michael Bierut, Alice Rawsthorn, Stefan Sagmeister, Shona Heath, A Practice for Everyday Life, Anthony Burrill, OKRM, Nelly Ben Hayoun, Patrick Thomas, Astrid Stavro, DIA, Yuri Suzuki and Build to speak and share insights with the students. He regularly speaks about his work at universities and arts organisations. Past talks have been given at the V&A, RIBA, Design Museum, Hay Literary Festival, Brighton University, S1 Art Space Sheffield, Falmouth University, Grafik Letterform Live, IDN Festival Singapore. He has also been interviewed on BBC Radio London and BBC World Service. His work has been published in over 40 books and has been featured in The Guardian, New York Times, Dezeen, Creative Review, It’s Nice That, Design Week, Wired, Blueprint, The Washington Post, El Pais, Icon, Cool Hunting, Monocle, The Observer, The Guardian and been exhibited in the UK, Europe and Asia. Chadwick’s self generated­­­­ project ‘This Brutal House’ was launched on Twitter in 2014 as a platform to share my passion, interests, photography and work about Brutalism, all things concrete and modern. His Twitter and Instagram feeds have amassed over 90,000 followers since being launched in support of this ongoing project. His first book ‘This Brutal World’ was published by Phaidon in 2016 and was voted one of the best architecture books in 2016 by Rowan Moore, architecture critic of The Guardian. Chadwick’s latest book ‘The Town of Tomorrow’ documenting 50 years of Thamesmead, which he conceived, edited and organised funding for was published by Here Press in January 20­­­19.
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